An Introduction to Don Railsback, OD

Hi, I’m Don Railsback – CEO of Vision Care Direct.

I’d like to thank you for joining our community.

18 years ago, I was a practicing Optometrist so I know first hand the benefits AND challenges that Vision Care Plans can offer.

Members…(love this) – (dislike this)
Employers…
Groups…
Brokers…
And Doctors…

So, you might be wondering why on earth would I get involved in Vision Care Plans?

In 2001, I went to my garage to do some woodworking (a past time I truly enjoyed).

As I wrapped up the last board for the night I cut off all 5 of my fingers – ending my career as an Optometrist.

I had been on the board for VC Plus (a board for Optometrists) for a number of years.

One day, Ron Fiegel (the President of VCD) called me up and said, “I hear you have some time on your hand”.

“I’d like you to join our team”.

Having seen both sides of the Vision Care Industry I told Ron that I’d join his team on (4) conditions:

  1. The Plans that we offered had to deliver value to the patient (first and foremost)
  2. It had to compensate the doctor fairly (so they could take great care of the patient)
  3. It had to be profitable for the groups that were sponsoring the plans
  4. And it had to properly compensate the Brokers that were selling the plans for their hard work

He said, “this is your baby – take it and build your vision”.

As you know, the landscape of the healthcare market has changed dramatically.

It’s tough trying to stay on top of compliance.

And to be competitive in the marketplace.

….and that’s why we’ve created (what we feel) is a unique approach to working with Brokers.

We don’t JUST want to be your Vision Plan Experts – we want to become the resource that you think of when you want help in growing your business!

Meet other members of our team

Introduction to John Gallagher

Introduction to John Gallagher

An Introduction to John GallagherHey there! John here.  As a Senior Partner Manager at VCD I have the privilege to work alongside some pretty amazing brokers. Here’s what I’ve learned… I’ve learned that it’s a struggle to find new and innovative ways to compete in the...

read more
Introduction to Stacy Dantonio

Introduction to Stacy Dantonio

An Introduction to Stacy DantonioHey there! Stacy here.  As a Senior Partner Manager at VCD I have the privilege to work alongside some pretty amazing brokers. Here’s what I’ve learned… I’ve learned that it’s a struggle to find new and innovative ways to compete in...

read more
Introduction to Reid Nelson

Introduction to Reid Nelson

As a Senior Partner Manager at VCD I have the privilege to work alongside some pretty amazing brokers. Here’s what I’ve learned…
1. I’ve learned that it’s a struggle to find new and innovative ways to compete in the marketplace. 2. I’ve learned that vision care plans aren’t the sexiest thing that you can bring to the table to convince employers to move forward. 3. I’ve learned that vision care will (almost) always take the backseat to health care.
And I get it….

read more
Introduction to James Ashford

Introduction to James Ashford

As a Senior Partner Manager at VCD I have the privilege to work alongside some pretty amazing brokers. Here’s what I’ve learned…
1. I’ve learned that it’s a struggle to find new and innovative ways to compete in the marketplace. 2. I’ve learned that vision care plans aren’t the sexiest thing that you can bring to the table to convince employers to move forward. 3. I’ve learned that vision care will (almost) always take the backseat to health care.
And I get it….

read more
Introduction to Kaden James

Introduction to Kaden James

As a Senior Partner Manager at VCD I have the privilege to work alongside some pretty amazing brokers. Here’s what I’ve learned…
1. I’ve learned that it’s a struggle to find new and innovative ways to compete in the marketplace. 2. I’ve learned that vision care plans aren’t the sexiest thing that you can bring to the table to convince employers to move forward. 3. I’ve learned that vision care will (almost) always take the backseat to health care.
And I get it….

read more

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